What Are The Factors To Consider To Identify A Great Ranking Opportunity In The GMB 3-Pack?

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What Are The Factors To Consider To Identify A Great Ranking Opportunity In The GMB 3-Pack?
In episode 210 of our weekly Hump Day Hangouts (https://www.youtube.com/watch?v=UwFiztPguuU), one viewer asked about the factors one should consider when identifying a great ranking opportunity in the GMB 3-Pack for local lead gen campaigns.

The exact question was:

Hi Guys,

Thank you VERY much again for the help you provide on Hump Days, it is greatly appreciated :-)

If you’re looking to find ""low hanging fruit"" where you can easily rank in the GMB 3-Pack, other than looking at the reviews of the current businesses in the 3-Pack and their ""citation profile"", what else do you do to decide whether or not you have found a ""golden goose"" ranking opportunity?

And also, how do you determine whether or not there is enough search traffic to generate adequate phone calls?

Thanks again :-)
Gordon

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